27800

Opt-In Email Subscribers

FCPA Blog Sponsored Email Campaign Guidelines 2018

Overview

The FCPA Blog is pleased to offer sponsors the opportunity to reach our 27,800+ subscribers through dedicated and exclusive email blast campaigns. This is a unique opportunity to reach the FCPA Blog’s highly-engaged audience.

Sponsors have successfully used the FCPA Blog email campaigns to promote white papers, webinars, product launches, and other industry developments.

Since initially offered in 2015, email blast campaigns have been the most sought-after sponsorship opportunity related to the FCPA Blog.

For 2018, we are improving the booking system for email campaigns to be more simple and transparent.

Demographics

Around 55% of FCPA Blog readers and those on the FCPA Blog email list are located in the United States. The UK is the next largest readership base with around 8%.

We do not provide a breakdown of FCPA Blog readers based on industry, job function, or job title.

As of September 2017, the FCPA Blog subscriber list included 27,800 active email addressed.

This does not include subscribers who have unsubscribed, bounced, or been cleaned. The FCPA Blog subscriber list is 100% opt-in and cleaned on a daily basis.

The FCPA Blog subscriber list is always growing. On January 1, 2017, the FCPA Blog had 25,200 subscribers.

Email Campaign Delivery

Bookings for FCPA Blog email campaigns are on a monthly basis (four emails per month). Campaigns are sent each week (we recommend Tuesday mornings at 10am).

FCPA Blog email campaigns are sent by “The FCPA Blog” from [email protected]

Email Campaign Content

FCPA Blog email campaigns allow sponsors nearly total control over the substance and style of the email.

In the three years of email campaigns, we have never rejected any content. However, we will not accept any content that contains offensive or unprofessional material.

Pricing

$6,500 / month

Submission Process

Sponsors need to provide us with all of the content for their emails. This includes any text, images, and trackable links.

How to submit content:

  • Word document with text, images, links, and approximate design of the email (attached)
  • Link to an existing email campaign
  • Direct email with images attached if needed.

We do not accept HTML files.

Sponsors must submit content details by the Thursday prior to the scheduled email campaign delivery date. This allows time for the final copy in our system to be sent around for review, and any changes made.

Performance Reports

Overall campaign performance reports will be provided to sponsors after each campaign.

To view a sample report, click here.

We do not provide contact information on our subscribers. It is the responsibility of sponsors to capture that information.

We highly encourage sponsors to utilize trackable links so that they can capture any additional statistics.

Tips for campaigns

  • Compelling subject line
  • Less than 200 words
  • Clear Call-to-Action buttons

Campaign Examples

View samples of recent campaigns here, here, and here.

Booking Process

Booking will be open to all potential sponsors starting October 4, 2017 at 1:00pm EST.

All advertising is sold on a first come, first served basis.

(This page was last updated on September 19, 2017)